Are you debating whether to ditch emails and focus on other trendy marketing techniques? There has been so much talk about email marketing and you probably don’t have a clue whether email marketing is dead or is even necessary.

In this post, I’m going to clear your doubts and explain to you why email marketing is still thriving.

Let’s take a look at five reasons why email marketing is still vital to your business. 

Emails can take your ROI to the next level

If you spend time planning email campaigns then you should expect something in return. As a business owner, return on investment on every marketing tactic is vital to keep your business afloat. Email marketing ranks as one of the best digital marketing strategies that will generate the ROI  your business deserves. Campaign Monitor reports that email generates $44 for every $1 spent.

The best thing about email campaigns is that you don’t need to appear on your customers’ news feed uninvited as it is the case with social networks. Instead, you can craft personalized emails, a compelling body, and an irresistible offer and encourage your customers to take action.

In addition, send emails consistently to your customers and be honest about your offer. There’s no doubt that email marketing campaigns will be an income generator for a long time.

Email marketing retains customers

Your Facebook and Instagram account is short-lived but your email address is forever. Happy is the business owner who takes time to build an email list because your customers shall stick around.

Emails are great because your customer is certain that they will receive first-hand information from you. On the other hand, email is still the ‘official way ‘ to communicate and that’s why buyers prefer to receive vital updates in email. A reliable community that supports your brand can only be found on your email list.

There is no way a customer will resist a free newsletter a week with value-based offers and updates. Therefore email makes your customers stick around for more than just offers.

Improves SEO

Ranking on the first page of Google has nothing to do with Email marketing. But email campaigns can be a great place to promote your website. The distinguishing factor about email marketing is that the subscribers on your list are more curious about your brand than your social media followers.

Not to say that social media is not reliable but for someone to sign up to be on your list is a big deal. So how does email drive traffic to your website? You give a heads up to subscribers about your new blog post, product launch, or online course. Let’s assume that a third of your members will take action as per your CTAs on the website.

Besides your members are nice people, they will read your content and share it on LinkedIn or Facebook or buy your product. As a result, you will rank high on Google, gain more audience, and make more sales.

Emails have a larger outreach

It’s impossible to live without an email address! You will need it to sign up on opt-in forms or even creating a Facebook account. Further statistics show that 58% of internet users check their email frequently (almost every time they are online ). So this means email is the most preferred mode of communication.

Still, on email statistics, another report says that email comes second from search engines as the most reliable marketing tactic.

You can integrate social media on Email

Now there’s no doubt that email marketing can generate crazy leads on its own. However, customers tend to use more than one channel of communication. So, before you send that promotional email to your subscribers, think about social media. You see most customers are likely to share your content on LinkedIn or Tweet it.

They’ll find it tedious to forward the email to a friend as opposed to posting it instantly on Facebook. Ensure your content is shareable on social media channels that are relevant to your customers.

Most email marketing providers make it possible for you to integrate social icons into your email. In addition, integrating social media on media will drive traffic to your social media accounts which positions you as an authority in your industry. Go ahead and organize your email marketing strategy because emails are here to stay.

Email Marketing is affordable and easy to execute compared to other methods. Have you noticed something positive about your email campaigns? Leave a comment and tell me why you think email marketing is for keeps.