So you’ve just launched a brand new website. How do you promote your new website the right way? Do you write a press release and send it to every reporter in your town? Maybe you should print business cards and start handing them out on the street. These are great ideas, but they can be very time-consuming — especially if you’re doing it alone.
There are so many ways you can promote your website that will get visitors flocking in. However, it would be best if you spent some time researching the best methods and experimenting before you find what works for your new website.
Below are a few tips on how to promote your new site!
How to Promote a New Website
1. Create a pre-launch campaign
Don’t burn out.
Get ready for the big launch with a season-long pre-launch campaign to connect with your audience and drive attention, before your official release.
Promote products within existing channels and welcome new visitors by offering exclusive products, content, and experiences.
For example, if your business is a high-end coffee joint you can have this message on the website and social media pages as a ‘coming soon message ‘
‘This unique offer gives you access to the new Fresh coffee app before everyone else! Come back tomorrow to earn a rewards code to redeem for free products on launch day!’
2. Test your website before the launch
It’s exciting to finally launch your new website but often we don’t know how effective it is.
With only a limited amount of time and budget, you need to test as much as possible to ensure the website works for your users. Here is what to test before you make your URL live.
Test for browser compatibility
Check whether the navigation works. For example where you say contact me, buy now, make payments or sign up for our newsletter.
Social media integration is important. Is the link to your social media pages working? Ensure they are before sharing.
3. Start a blog
You can dedicate a page on your site that’s reserved for blogging only.
Website builders like WordPress let you build a blog section with the click of a button.
Instead of throwing a sales page to your customers on the first day, create informative posts for your customers to enjoy.
Free tools like Google Trends and Buzzsumo will help you come up with blog ideas.
Make sure the content you post is valuable and relevant to your industry. Before publishing, proofread your blog posts using tools like Grammarly or Pro writing aid. After the launch, network with bloggers in your niche and pitch blog post ideas to them.
4. Promote your website on social media
I’m assuming you already have a social media following by the time you launch your website. Go ahead and let your followers know that you’ve got a new website they should check out.
However, let your announcement get your followers to visit your new website and see what you have to offer.
For example, if you operate a furniture store, let your customers know they can make new orders online and view new furniture designs.
Here are social media platforms you can use to promote your website :
Facebook is an all-around social platform suitable for any business. Create a Facebook page and use Facebook ads to reach your customers.
Ensure to meet the community standards of Facebook to avoid losing your account.
Instagram is a visual platform, and the best way to entice your younger demographic. Post appealing photos, graphics, killer stories, and make it possible for customers to make orders on your feed.
A professional site for B2B businesses allows you to post articles, daily thoughts, and stories. Like any other platform, post relevant content.
Twitter is one of the best social networks for business. Almost every business will have a Twitter account. Here you can promote your business through tweets.
Young women mostly dominate this graphically oriented platform. It’s the best-suited lifestyle business due to its glamour. But you can still sell financial software there if you’re ready to create compelling pins.
Quora
It’s the biggest question-and-answer platform. You start answering or asking questions in your industry and this will drive traffic to your website. For example, right now you can answer questions about launching a new website and share your launch story.
Youtube
Videos also work!
Make videos about your new website and let your customers know about your new offers like coupon codes.
5. Supercharge your Email Marketing
Email marketing is one of the most effective methods of advertising there is today. It allows you to engage with your customers directly and you can create an intimate relationship with them that helps to boost the success of your business. `
Although email looks like an old method it should be one of your priority methods to let the world know that you have a new website.
Create an opt-in page and promise customers they will be the first to know when your website goes live.
6. Use Google Analytics to measure the performance of your website
Google Analytics is a free tool that allows you to analyze and monitor the performance of your website.
It provides you with information such as the number of page views, type, and source of traffic, bounce rates, conversion rates, etc. Google Analytics is a powerful tool that can help you make informed decisions about how to improve the performance of our website and increase ROI.
7. Be good in SEO
So what is SEO?
SEO stands for search engine optimization and refers to a collection of techniques designed to increase your website’s visibility in search engines such as Google and Bing.
The goal of SEO is to make sure people can find your site while using search engines. More traffic means more customers for you, so SEO is undoubtedly a very important internet marketing skill to learn.
To achieve this, create quality content that’s relevant to your industry, research keywords, and optimize your meta descriptions.
Lastly, you can use free SEO tools like answer the public or Ahrefs for trending topics and keywords.
8. Network with local business owners
If you’re looking to build a list of contacts for promoting your website, one of the best ways to do this is through networking. When you network, you’re adding people to your marketing funnel that you wouldn’t normally have access to. These contacts can be used to promote your website and drive traffic back to your website.
Finally, you can launch your website like a pro
A website launch is a huge milestone for your business especially now that digital marketing is the only way to reach most customers nowadays.
There’s a lot you can do before the official launch but the above ideas will get you started.
Are you about to launch your new website? Tell me about it in the comments.
Happy launching!
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