Are you a website owner or blogger looking for ways to develop a winning content marketing strategy with Divi theme? Or do you want to boost engagement and conversions across your brand’s online presence? If so, developing a flawless Divi content marketing strategy might be all you require.

Developing a great content marketing funnel can be a daunting process. This is because you have to consider who your target audience is, develop great posts for your audience, and then promote them for prospects to see them out there. That’s not an easy feat in the modern competitive digital world, and that’s only the starting point.

Setting up a content marketing strategy for your site using the Divi theme does make the process easier. Divi theme comes with tons of pre-made templates and layouts that you can utilize to create landing pages and blog templates with ease. In addition, Divi has built-in features that assist in making the process of developing a solid content marketing funnel much easier.

In this post, we are going to show you how you can utilize the Divi theme and other tools to get your content marketing strategy up and running without breaking your bank account. Think of this as your beginner guide, one that incorporates examples, guidance and tons of breathing space for you to fill in the blank spaces.

Without further ado, let’s get started.

What is a Content Marketing Funnel?

A content marketing funnel is a strategy aimed at delivering relevant content to prospects based on their behaviour. It visualizes the journey that a potential client goes through when thinking of making a purchase, and it is a broader part of the entire content marketing strategy.

Like a sales funnel, the Divi content marketing strategy traces the buyer’s journey from awareness decision to purchasing stages.

Why Should You Use Content Marketing Funnel to Spike Your Online Marketing Strategy?

Whether your business sells to consumers or other clients, a well-crafted content marketing strategy using Divi theme can be a great way to attract clients online and motivate them to purchase.

Here are some definitive ways content marketing strategy can assist in nurturing your clients and leads throughout the buying cycle and consequently produce more sales online:

• Content marketing improves your brand awareness: A well-written content informs your target audiences about your services or products. Content that talks about timely, relevant or otherwise crucial topics can help bolster your brand’s name recognition. You can utilize social media or blog posts to join in on conversations that are already taking place on these topics and familiarize your target audience with your brand.
• Drive organic visitors: Optimizing posts for organic search can assist in driving visitors online to your website, which offers you more opportunities to generate sales. Perform in-depth keyword research to identify high-volume search terms that are relevant to your brand and what you offer, and strategically include them in the pages on your site.
• Original content can help generate sales conversions: One way to generate conversions via content is by gating high-valuable content behind a form on your site. That way, you can capture the information of relevant potential clients who have an interest in learning your brand’s perspective on crucial topics.

Stages of a Content Marketing Funnel Using Divi Theme

A content marketing strategy or funnel is a framework created to assist you in crafting content for target market audiences at different stages of the buying cycle. And assist them in becoming paying clients.

The main content marketing funnel stages are:

Top of the Funnel Content

The top of a content marketing strategy or funnel is where you capture your target audience’s attention with videos, blog posts, or social media posts. At this stage of the content marketing funnel, your readers are aware of their issues but not of the solution your brand can offer. This is the type of content that builds brand awareness of the problem you can solve.

Creating posts at this stage implies figuring out what works to assist you in landing on search engine result pages and attracting clients. You want to understand why clients are engaging with your business so you can keep doing it. Blog posts will showcase your brand voice and expertise, while infographics are an easy way to offer eye-catching content in an easy-to-understand form.

Middle-of-funnel (MOFU) Content

In the middle of the funnel stage, prospects determine or decide whether they require your service or product. You are also trying to build trust with your client in the evaluation stage. No one does business with a brand they don’t trust, so search for ways to establish that relationship.

Here, consumers are searching for content that demonstrates why they should select your service or product. The middle part of the content marketing strategy is where you capture leads from your target audience by providing something valuable, such as an email sign-up and FREE eBook. You can nurture such leads with email automation to head over to the bottom part of the content marketing funnel.

Bottom Part of the Funnel (BOFU) Content

This is where you can capture new customers utilizing content that persuades them to take action or buy. The type of content used at this step typically includes sales copies that have compelling CTAs, testimonials, demos or free trials, etc.…. that lead prospects to click purchase. Customer reviews are utilized to offer evidence of what it’s like to hire you for products or services. At the bottom of the funnel stage, BOFU content is similar and straightforward, like sales material that persuades leads to convert.

Create a Killer Content Marketing Funnel with Divi -6 Key Steps

1. Specify your Objectives

If you don’t have well-defined goals that can assist you in moving forward and offer purpose to your content marketing funnel, the entire process will lose its value. What you want to achieve at the end will determine what kind of content you will be developing.

Do you want to attract prospects? Do you want to expand your mailing list? Do you want more people to stumble on your website or blog? After you have answered these questions, you can move on to the next part of the website strategy creation using the Divi theme.

2. Analyze Your Target Audience

Before developing a content marketing funnel with Divi, it’s crucial to understand your target audience. This implies analyzing the audience to learn about their actions, likes, and traits. You can utilize tools like Google Analytics, market research, and social media insights to collect valuable data. By customizing your strategy to fit your target audience’s particular interests and needs, you can make your online marketing campaigns more successful.

3. Select the Right Channels

Not all digital marketing channels are created equal. The online marketing channels you select for your brand should match your target market audience. So, ensure that you select the right channel. You don’t have to utilize every channel, such as email marketing, social media, PPC or SEO. Evaluate every channel’s potential alignment and ROI with your goals and audience.

4. Optimize for Search Engines

Search Engine Optimization is crucial to improve your online presence. Include the correct search terms, make your site load faster, ensure it works well across all devices, and create high-quality links to other websites. Always keep your Divi SEO strategy updated to complement changes in how Google or Bing works and what is famous.

5. Leverage the Benefits of Social Media

Social media websites are ideal for reaching out to prospects. Create a social media strategy that fits with your primary marketing objectives. Focus on websites that your target market audience frequents most of the time. You can leverage both paid and free strategies to increase your interaction and visibility.

6. Track, Analyze and Tweak

Keep studying and checking how well your internet marketing strategies are doing. Use reporting tools such as social media insights, Google Analytics, and marketing automation software for this function. Leverage the insights and data obtained from these tools to spice up your digital marketing plan, refine your techniques and make educated decisions.

Wrapping Up

Informative and engaging content helps to attract the attention of your prospects and can help grow your target audience and generate more sales.

To develop a great content marketing funnel with Divi, you need first to specify your goals and understand your target audience well. You also require clear objectives. It’s crucial to utilize the right digital marketing platforms and create master-piece content that grabs attention. Good social media and SEO use are essential, too.

Lastly, continuously monitor, analyze and tweak your results. Follow these eight steps to engage with your audience, reach your business objectives and grow your brand online.